The BEHR® 2025 Color of the Year, Rumors, is a deep red hue that introduces warmth and a rich allure to various commercial and residential spaces, including hospitality and retail environments. This color is recommended for designers and paint professionals aiming to make a bold and confident statement in their projects. The tone of Rumors is intended to enhance and captivate the built environment.

This color is designed to speak clearly in any project, regardless of its scale. Rumors is positioned to create an energy that evokes beauty and vitality.

With its vibrant tone, Rumors can be used to establish a dramatic and inviting environment. Whether applied in large or small spaces, Rumors is suggested for adding a touch of luxury.

Pairing Rumors with light neutrals such as greige, tan, and gray is advised to balance hospitality spaces and create depth. Explore a variety of BEHR® Paint colors to go with Rumors on Swatchbox Pro. 

Alternatively, a sense of enclosure can be achieved by using this color throughout a room for a rich and modern appearance. This approach may be particularly effective in larger rooms where a productive atmosphere is desired.

Order Rumors MQ1-15 on Swatchbox Pro and explore the 2025 Color of the Year Collection for your next project.