BEHR® has named Grounded (T27-01) as its 2027 Color of the Year. A muted, earthy green, the color was selected for its ability to transform everyday spaces into personal sanctuaries, reflecting a wider pivot toward colors that prioritize calm over spectacle. BEHR describes Grounded as moving through moss, olive, and earth. It's quiet enough to anchor a room without shouting for attention, yet complex enough to reward a second look.
A Shade Rooted in Biophilic Design
Grounded arrives at a moment when biophilic design has moved from niche specification to baseline expectation. Designers are pulling the outdoors in, not just through living walls and natural materials, but through color choices that mimic what the eye already knows how to trust. Grounded does this work almost effortlessly. Its undertones sit close enough to real moss and turned soil that a room painted in this hue feels like it's been pulled straight from the forest floor.

Grounded echoes nature's layered complexity, feeling quietly alive even as it moves through shades of moss, olive, and earth.
Kayla Kratz - Head of Color for BEHR
For designers building wellness-driven environments, whether that's a spa, a workplace break room, or a primary bedroom meant to function as an actual retreat, Grounded offers a shortcut to that sense of calm without requiring the client to commit to an entire material palette shift.

Grounded rewards commitment. Used across all four walls, it creates the kind of enveloping backdrop that makes a room feel considered rather than staged, particularly in larger spaces where a flat, single-note neutral might otherwise read as empty. The same effect holds at a smaller scale, too. A window nook, cosy without feeling cramped, can take on the same quiet, layered depth.

Grounded takes to different finishes just as easily. On a matte wall it reads soft and enveloping, while the same color in a satin finish picks up more light and depth throughout the day. Cabinetry offers another way to bring the color into a space, particularly when paired with warm wood and natural textures that keep it feeling approachable.

The 2027 Color Trends Palette
Grounded doesn't arrive alone. Alongside it, BEHR has released its 2027 Color Trends Palette, a broader collection built around the same instinct toward ease and personal atmosphere. The palette extends Grounded's earthy register into sun-warmed neutrals and softly expressive accent tones.

Ready to see these color trends in your own light? Explore the Grounded collection or view the full range of BEHR® paint samples on Swatchbox Pro to find the right shade for your project.
--
Swatchbox is a premier sample fulfillment service for building product manufacturers. With proprietary software designed by insiders of the design community, Swatchbox helps manufacturers improve product sales and brand affinity by delivering material samples to the design community with speed, intelligence, and style. Learn more and join Swatchbox at www.swatchbox.com.
Comments